How Chee!

Story

Synopsis

From 1996 to 1998, a low-budget TV commercial for Saskatoon’s Great Buffet of China aired relentlessly. Featuring a Caucasian pitchman introducing the phrase “How Chee” and a group of amateur young actors repeating it, the ad became infamous. Some laughed. Others cringed. Many called it the worst commercial ever made. Thirty years later, it still resurfaces—at one point even going viral in China. How Chee! explores the unlikely origins of the ad, the friendship between an immigrant restaurant owner and the professor who tried to help save his business, and the now-adult actors who became locally famous long before going viral was a thing.

Director

Craig Silliphant

Writers

Craig Silliphant

Language

English

Country

Canada

Release date

2 April 2026

Ensemble

Cast

• Craig Silliphant

  Narrator / Host

• Chris Murphy

  Doc Subject

• Lara Murphy

  Doc Subject

• Andy Kwan

  Doc Subject

• Justin Kwan

  Doc Subject